Archive note: This article looks back at designs customers repeatedly ordered in the period when it was written. It is not a current bestseller chart. Product ranges change, so current collection pages are the source of truth for what can be ordered now.
Ten Birthday Cakes Customers Loved
1. Alice in Wonderland
One of our most theatrical archive designs: red velvet, teacups, cards, mushrooms and enough detail to make the Mad Hatter feel underdressed. For current story-led cakes, browse our novelty cakes.
2. Matcha Sakura
Pink and green, matcha, chocolate and blossom-inspired decoration made this a memorable combination. I am deliberately not assigning it to “girls, wives and mums”; cake flavour is not gendered. Browse the current matcha cakes.
3. Salted Caramel
Chocolate, sea salt, caramel, macarons and popcorn: an unapologetically rich combination that appeared again and again in our orders at the time.
4. Doughnut Cakes
Doughnuts, cake, macarons, biscuits and chocolate all in one place. The concept survives in our current Doughnut Cakes collection.
5. Red Velvet
Red velvet has always had visual drama. Archive versions piled on truffles, cupcakes, chocolate pearls and piped buttercream; the current range is on our Red Velvet Cakes page.
6. Pink Cakes
Our old Pink Flamingo design used handmade chocolate feathers, macarons, popcorn and chocolate pearls. It was a popular archive style; I am not going to pretend pink cakes belong to one gender. Browse current pink cakes instead.
7. The Deliciously Stella Cake
This was pure maximalism: chocolate, biscuits, cookie dough, brownie, Kinder Bueno and enough decoration to make restraint feel rude. It belongs to the archive rather than the current range.
8. Fast-Food Cake
Burger, “fried chicken”, chips and ketchup styling made from cake, brownie, biscuit, doughnut and chocolate. Being baked rather than fried does not make a celebration cake inherently healthier, so the old joke claiming that has gone.
9. Ferrero Rocher
Chocolate and hazelnut remain a formidable birthday-cake combination. For whatever is available now, use the current product/collection pages rather than this archive ranking.
10. Croquembouche
The Horn of the Unicorn Croquembouche was one of our most extravagant archive creations, covered with profiteroles, doughnuts, macarons and decoration. Browse our current croquembouches for the range available today.
These are historical customer favourites, not a statement that each exact design is still sold or still occupies the same sales position.
Browse the current Birthday Cakes collection
Love,
Reshmi xoxo














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I am a cake lover and I have tasted a lot of cakes made with different and combined recipes. Now, I am in need of need ideas for cakes, designs and recipes and I have found some of it here. A hearty thanks to the writer of the article. I hope you Read My Comment. Kuddos!