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March 06, 2017 3 Comments

So apparently people are actually buying cakes with the sole intention to destroy them for a photo. For realsies, it’s a thing, and it’s called the cake smash. And if you’re anything like me, the thought of a celebration cake smashing, smooshing or squishing is pretty horrifying. But that’s exactly what some people are doing ON PURPOSE when their kidlet turns one.

After doing a little research into this phenomenon it seems nobody knows exactly how this idea started, or is willing to take responsibility for the thousands of cake lives lost. What we do know is that for the last 10 years it has become an increasingly popular addition to many 1st birthday celebrations in the US, and it’s gaining ground here in the UK.

But what is a smash cake and WHY would anyone think it’s a good idea?!

Cake Smashing

Visual description of a cake smash | Pic via Today Online

Well essentially the idea is to put a cake- made and bought specifically for this purpose- in front of your 1 year old and let them wreak havoc on it. The result is meant to produce delightfully cute scenes, as your baby frolics with the frosting, demolishes the sponge and generally makes a giant mess of things.

Now this doesn’t sound like an obvious photo op to me, but supposedly it’s so adorable that pro photographers even offer smash cake packages to capture baby’s first taste of refined sugar. Because- obviously- we should be celebrating the moment our child starts to consume processed food!

And if you’re thinking about the inevitable mammoth clean-up, don’t worry, the trend is way ahead of you. Nowadays these photo shoots/parties often include a post-cake-smash-bath-tub-clean-up. Because babies and bubbles are a whole other level of cute, right?

Repeat after me: “Cake belongs in my tummy and not on the floor!”

Baby Cake Smash

Baby not into cake? Just bring cake to baby! | Pic via themommyproject.com

There’s no denying that messy babies and cute cakes are a killer combo in the awwww stakes, but seriously? I still can’t believe this has grown into a thing!

It’s such a contrived set up, and most of the stories I’ve read talk about babies being coaxed into trying the cake, or worse, the adults squishing the cake up to try and get the munchkin to play with it! Since when did it become normal to engineer Pinterest worthy scenes like this to show the world that your kid is having fun on their birthday and you’re doing Such. A. Great. Job?

I just can’t get behind a trend that willingly destroys DELICIOUS cake that was beautifully baked and frosted, it’s too much of a waste of time, ingredients and tastiness, no matter how good the pics are!

Choose a cake that both baby and guests can enjoy

Pastel Numbered Cake

Number birthday cake by Anges

So if your little one is coming up to their first birthday, why not consider our newnumber one birthday cake instead. The vanilla sponge is sandwiched and frosted with our signature smooth and silky vanilla Swiss meringue buttercream, glazed with Belgian chocolate drip and decorated with a beautiful pastel buttercream piped "mosaic" - all swirly, whirly and florally. Put a slice of this baby in front of your baby, and I’m pretty confident you’ll get the same cute messy cake pics, without the waste.

If you’re looking for a 1st birthday cake delivered in London, check out ournumber one birthday cake,full birthday cake range orcute mini baby cakes.Get in touch today to order.

3 Responses


March 28, 2018

So when did this become a smash cake. We used to always have a little cake just for baby to eat & get messy with so they didn’t destroy the other cake for the adults & other kids. We just called it their cake. And if u can keep a 1 yr old from destroying any food put in front of them , including a slice of cake, well….


March 19, 2018

I see in the pics that the kids are often messily eating the cake, not just smashing them. The cakes are made for that purpose, and are small and of uncomplicated in design. I don’t see the problem with doing it honestly, as cake making is a form of temporary art. All cakes, no matter what they are for will be destroyed at the end of whatever their purpose was – many ending up in the toilet.

The only thing that disturbs me about fads like this is the contrived element. I like more candid, ‘organic’ photos.

But to each their own.


June 17, 2017

FINALLY someone who understands that cake should be consumed and not obliterated!

Loved your post. Love your delectable selection, too!

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Cake Size Guide

 Tiers Size (inch) Portions
1 8 14
1 10 21
1 12 28
2 6 & 8 22
2 8 &10 35
2 10 & 12 49
3 6, 8 & 12 43
3 8, 10 & 12 63
4 8,10,12& 14 84