We do ALL sorts of corporate cakes. But some of my favourite ones are beauty product launch cakes because, well, I do love a beauty product.
Sure, logo cakes are fine. Our Hero sponge cakes with edible logos and piped borders are a classic that will always hit the mark when it comes to corporate events or gifting. But if it's a beauty product launch, having a hyper decorated cake, with an edible hand-made replica of the beauty product, gives people something properly photogenic to share.
Product-launch cakes are made to be photographed and shared, which is why brands often send them to journalists, creators and launch guests.
I'll share some of our favourite beauty product corporate cakes here.
This Garnier cake for their summer body lotion product launch featured edible sugarpaste peaches and an edible lotion bottle with their branding and bottle artwork. These cakes were sent out to journalists across London for the launch.
Comments