Launching Our New Christmas Cake Collection on our 10 Year Anniversary

Back in November 2021, Anges de Sucre turned ten. A full decade. Wild.

Actually, that’s a lie. We didn’t blink. If you’d been with us since the early days, back when I was baking tiny trays of macarons in our cramped Notting Hill kitchen and uploading them with the enthusiasm of someone who very much didn’t know what was coming next, you’d seen every trial, wobble, win and wonderfully chaotic moment.

I still declined most interview requests because they always wanted the same story: how we became a London cake business, how we ended up supplying Selfridges, how the celebrity orders rolled in. And while it was meant to be a humble brag, I found revisiting the early years painful. So many mistakes, dud investments and hard lessons learnt the painfully slow way.

Our first website launched in early 2012.

We grew from just me, piping macarons in my little kitchen, to a team of 18 in a production unit with a shop front. At the time we thought we’d “made it” because we were so much bigger. Except we weren’t bigger, we were bloated. Since then, we’ve trimmed back, right-sized, sharpened up and focused on what actually matters: making joyful cakes and giving genuinely good service.

I always knew our old Christmas cake collection was…well…embarrassing. It was the result of a tired baker with zero headspace, weighed down by the stress of running a bloated business. I grabbed some golden chocolate spheres and macarons, stuck them on a cake, and called it the Christmas Bauble Cake.

Clients would send strict briefs, I’d skim trend reports, and I’d assemble cakes on tight budgets that never really felt like “me”. For years our Christmas range just sat there looking sad and uninspired.

For Christmas 2021 I ignored briefs, ditched Pinterest, forgot “trends”, and baked by instinct. The result was a new Christmas Cakes collection built around three designs I was properly excited about.

Before we go any further, a quick apology: the styling in these photos was…questionable. I bought the cheapest balding tinsel and some bargain star lights which, in my mind, were going to look whimsical and charming. Except I forgot the batteries, got annoyed, snapped the battery compartment, and they became decorative deadweights. Bah humbug indeed.

But the cakes. Oh, the cakes.

The Disco Santa cake was exactly how I imagined myself at any festive party: collapsed in a joyful heap, surrounded by biscuits.

Then came the Christmas Tree cupcake cake. I still have no idea how cupcake-cakes became one of our signature styles, but giving one a festive glow-up felt completely natural.

And finally, my favourite of the three: the rebuilt Christmas Bauble Cake, with gold macarons and peanut butter cups.

That collection was part of how we marked ten years of Anges de Sucre: not by pretending the difficult bits had not happened, but by making something that felt like us again.

Love, Reshmi xoxo

For what is available now, see the current Christmas cake collection and full cake collection.