This blog post is for all influencers, celebrities, or brands requesting cake for their personal or work events.
We get hundreds of requests for cake in exchange of exposure. I would "thank you for reaching out" but I won't, because I'm not thankful for your "opportunity" to work for free. And it's also clogging up my DMs and inbox.
Whilst I'm aware influencer marketing is a massive thing, and "influencing" has become a very popular career choice for many young people, it simply does not work for us.
In particular, hand-made, edible works of art, ie cakes, are expensive to produce. They are a luxury. Here are some reasons, amongst many, why we will say no:
I would rather not cake, and spend the time working for money, or with my family and friends instead. Life's too short to work for likes.
Most "celeb" or influencer events involve LOTS of freebies. This dilutes any exposure our carefully crafted product would get (your followers literally do not care about who the cake maker is). It's also vulgar.
A lot of influencers are followed by...other influencers. The few times I have been swayed into caking for free, I received more requests for free cake. I would rather you paid for the cake and didn't post or tag, than the other way round.
Return On Investment
Our customers pretty much all have Instagram accounts, and nearly always share photos of their cake. Their followers are extremely targeted as it’s their friends, family and colleagues, and we have built our business from getting loyal and repeated referrals. No celeb/influencer/brand following, even in the hundreds of thousands or millions is better than our loyal customers'. I'd rather reward them, than a random.
So no thank you for reaching out. Pay for your freakin' cake you cheapskate.