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14 Comments

This blog post is for all influencers, celebrities, or brands requesting cake for their personal or work events.

We get hundreds of requests for cake in exchange of exposure. I would "thank you for reaching out" but I won't, because I'm not thankful for your "opportunity" to work for free. And it's also clogging up my DMs and inbox.

Whilst I'm aware influencer marketing is a massive thing, and "influencing" has become a very popular career choice for many young people, it simply does not work for us.

Influencer guide to free cake

In particular, hand-made, edible works of art, ie cakes, are expensive to produce. They are a luxury. Here are some reasons, amongst many, why we will say no:

Opportunity Cost

I would rather not cake, and spend the time working for money, or with my family and friends instead. Life's too short to work for likes.

Exposure Dilution

Most "celeb" or influencer events involve LOTS of freebies. This dilutes any exposure our carefully crafted product would get (your followers literally do not care about who the cake maker is). It's also vulgar.

Parasite Magnet

A lot of influencers are followed by...other influencers. The few times I have been swayed into caking for free, I received more requests for free cake. I would rather you paid for the cake and didn't post or tag, than the other way round.

Return On Investment

Our customers pretty much all have Instagram accounts, and nearly always share photos of their cake. Their followers are extremely targeted as it’s their friends, family and colleagues, and we have built our business from getting loyal and repeated referrals. No celeb/influencer/brand following, even in the hundreds of thousands or millions is better than our loyal customers'. I'd rather reward them, than a random.

So no thank you for reaching out. Pay for your freakin' cake you cheapskate.

Reshmi


14 Responses

Ramona
Ramona

October 17, 2020

What would it cost to buy a cake and have it shipped to the US? It might not survive shipping. Would love to visit your bakery.
Hang in there. One day at a time.

Michael Seely
Michael Seely

October 17, 2020

I guess most “Influencers” are just “Spongers” Good for you for showing them up for the leeches they are.

Ajay Appaden
Ajay Appaden

October 16, 2020

Thank you so much for saying this out loud!
Now I don’t really have the skills to do anything that someone would pay me for, but I have always found the idea of – We’ll let you give us free stuff in return for “exposure”, extremely offensive and idiotic. Exposure does not put food on the table. I’ve had to deal with a whole bunch of folks while helping my brother with his “exposure” and these are the sort that get my blood boiling.
As an organiser of a marathon as well, when other folks asked us to bring bands on board for entertainment and to give them “exposure” in return, let me just say, words were exchanged.
As part of the distance running community too, I’ve seen this far too often and noticed that “exposure” that one gets like that is just not useful, primarily because people aren’t idiots. They know that the ‘influencer’ was getting free stuff or paid to say nice things about the product or service.

I totally agree with you in terms of the fact that we should make people understand how cringeworthy and offensive it is to ask for a handout like that.
It’s also one of the reasons why I joined a team to figure out how to fix this ‘influencer marketing problem’.

You do you! I’ve got to come and try your cakes someday when I make a visit to the UK (I know, Heathrow doesn’t count ;-) )
Happy baking!

Brittainy
Brittainy

September 23, 2020

OMG! I guess I’m not the only one who came here after seeing the rSlash video. The way this post is worded really made me laugh. 😂😂

archue
archue

September 16, 2020

came here from a r/slash video and i love the cakes and actually would want one in celebration of no longer having a brain condition.

Ricardo Marques
Ricardo Marques

September 15, 2020

That post surely gave you more exposure than any number of “influencers”. Came here from rslash video on the r/choosingbeggars reddit. I do have a problem with your cakes, though… They look so amazing i would have a hard time cutting those beatiful pieces of art!!! Now with that out of the way, please kindly send me 3 free cakes to Portugal, i’ll make sure you’ll have exposure to the less than 300 followers in my instagram for the freebies. Also, are your cakes moist? :’D
Jokes aside, best of luck to your business, keep making it big and keep being savage against those choosing beggars.
PS – Sorry for any error, English is not my native language. Cheers.

Ariane R
Ariane R

September 14, 2020

I, too, come by way of r/ChoosingBeggars 😂 I’m in Salt Lake City, Utah, US. I TRULY LOVE how you tell off “influencers”! I cannot stand them, constantly begging for free stuff for exposure. My friend used to stream her artwork on Twitch and would receive requests for commissions for exposure. Drove her insane! She’s an extremely talented artist and definitely deserves to be paid for her time.
Same as you with your stunning cakes.

I hope one day soon to visit London, pop in and purchase something delicious and gorgeous.

Keep up the amazing work AND keeping the choosing beggars away!😂💜

Take care!
Sincerely,
Ariane R.
Salt Lake City, Utah

Ariel Thomas
Ariel Thomas

September 13, 2020

We also saw your post on r/choosingbeggers as well and that’s exactly why I am here looking at your site. I love your cakes and was looking to see if you could mail some macaroons to the U.S. free of course Lmao just kidding about the free part but seriously I’d love to know if shipping to the US is a possibility. I would be glad to buy some they look fantastic.

Nelson S
Nelson S

September 13, 2020

You are right to count on your loyal customers. My family had a high-end, custom furniture business and it was our clients of more modest means who provided the bulk of our sales and kept us in business. Even if they had to save for over a year, they still wouldn’t moan and complain like the self-proclaimed rich and influential and people. Such people don’t realize that taking your time by pestering you over the course of multiple interactions has already destroyed any profit—even if they actually paid for the cake at that point! No thank you indeed.

Meriam
Meriam

September 13, 2020

I also ended up on your website after your blog was mentioned on r/Choosingbeggars. I LOVE how you deal with these people who think it’s perfectly normal to assume you would put in your hard work, your ART, for likes, exposure or mentions. Your cakes look amazing and it’s probably a good thing I don’t live anywhere closeby… I would go bankrupt buying them :)

Doug
Doug

September 14, 2020

Same as above, had a laugh from r/ChoosingBeggars, but from Manchester,UK

Erika
Erika

September 13, 2020

I’m in Austin, TX, but I’m adding this place to my must drop by list of places to visit in London when I go visit friends. I’m a digital marketing professional and I saw the post talking about this on reddit. You cakes are amazing and you deserve to be paid for your work! Have a beautiful day.

vtaggy
vtaggy

September 13, 2020

I wAnT a fRee cAkE, ilL gIVe yOu eXposUre, tHanK mE LAteR :)

Chris H.
Chris H.

September 03, 2020

Next time my family visits London (I live in the Los Angeles area) we will be happy to stop by and buy a cake. Saw your blog post referenced on r/ChoosingBeggars and got a hearty laugh. You will probably get more business from this blog post than you ever would from influencers.

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