You’re going to need to get creative but be practical too

We think all big events should be marked with a cake – and the small ones too. Cake improves everything. Getting married? You need cake. Birthday? Cake, obviously. Promotion? Treat yourself. Bad day? Same answer. But when it comes to designing those big-life-moment cakes, a little thought goes a very long way. It’s a genuinely fun process, and here at Anges we’ll guide you the whole way through. We’ve always got ideas, opinions, and plenty of enthusiasm for trying new things. Still, there are a few practical bits you’ll want to consider. Hence this guide to planning your personalised birthday cake.

Know your budget

Cake is an art form. It is not a case of “open packet, chuck together, hope for the best”. If you know roughly what you want to spend, your cake maker can help maximise every pound of that budget. If you’re unsure, offering a ballpark is perfectly fine. Most cake makers don’t love designing blindly — they might dream up elaborate cakescapes or towering croquembouches, only to discover you were picturing something much simpler. As a guide, many professional cake makers start at around £300* for a bespoke 6" cake.

On the flip side, without knowing your budget, they may quote something more basic than you hoped for. Being upfront avoids awkwardness and makes the whole design process smooth and enjoyable.

Portions

Are you hosting six guests, sixty, or six hundred? A cake maker needs to know — it affects design, structure, and cost. If you’re dreaming of tiers but don’t have a huge guest list, don’t worry: we can create mini tiddly-tiered cakes that deliver all the drama without the unnecessary extra portions. If you’ve got a crowd, we can design a show-stopping centrepiece supported by cutting cakes. There’s always a way.

Sign, sealed, delivered – let us take care of this!

We’ve been in the bespoke-cake world for years, and trust us: do not collect your cake. Leave delivery to your cake maker. They know how to handle delicate creations. They also won’t be two glasses of Champagne in, or forced to navigate the journey in heels like your guests might be. Let the experts do their job — your cake will thank you.

We love a theme

If you’ve got a theme, share it. If you’ve seen something wonderful on Pinterest or Instagram, show your cake maker. But don’t lock yourself into a single idea — your designer might have an even more magical interpretation you hadn’t considered. Let them flex their creativity and surprise you with an edible masterpiece.

No dairy? No problem – dietary requirements

Have guests with dietary requirements? Tell your cake maker early. If there are serious allergies, choose a bakery registered as nut-free or gluten-free so you know traces are controlled. Lots of bakeries use our free-from Hero Sponge recipes, so you can still expect fantastic flavour.

If you want a sugar-free or diabetic-friendly cake, look for keto or low-sugar specialists. Just remember that ambitious sculpted or structural designs rely heavily on sugar paste — so expectations may need tweaking.

Go local – find a cake maker near you

If you’re in West London, choose a baker who covers cake delivery in London. If you’re in Surrey, look for someone who delivers within Surrey. Cakes can’t be posted safely, so location plays a huge role in who can make your cake. So what does your dream bespoke cake look like? Layers of Nutella and peanut butter? Or a pastel fantasy like our pink sweetheart tier fit for a princess? Tell us in the comments — and share any birthday-cake disasters too, we love those stories.

* Don’t panic if £300 isn’t your budget. We have dozens of gorgeous ready-to-order cakes across all price ranges, made with the same care and ingredients as our bespoke creations.

Love,
Reshmi xoxo

If you’re ready to dream big and celebrate beautifully, explore our artist-designed cakes for every occasion — crafted fresh and delivered with care.