There is a big difference between a corporate gift and a promotional gift. Without much consideration it may appear that both are the same, after all both are gifted by a business/corporate entity and are meant to make a good lasting impression, however they serve very different purposes. In a nutshell, a corporate gift is generally given to a specific recipient or recipients to strengthen and reinforce a business relationship, while a promotional gift is given out to a much larger group of people to support and promote the business' brand, for example, gifting branded cupcakes to a visitor at an product launch.
In light of the above differences, there are clearly different purposes served by the two types of gifts and striking the right balance between the two makes for a great marketing strategy. At Anges de Sucre we offer various gifts to suit your gifting needs and work closely with our corporate clients to create their perfect corporate and promotional gifts that will ensure making a good lasting impression! Get in touch for more info and ideas.
Comments will be approved before showing up.