There is a big difference between a corporate gift and a promotional gift. Without much consideration it may appear that both are the same, after all both are gifted by a business/corporate entity and are meant to make a good lasting impression, however they serve very different purposes. In a nutshell, a corporate gift is generally given to a specific recipient or recipients to strengthen and reinforce a business relationship, while a promotional gift is given out to a much larger group of people to support and promote the business' brand. Read More
You don’t need a huge budget to buy a great corporate gift. It is all about what you do with the gift. Personalisation can go a long way, it helps show appreciation in a unique way and helps the gift become relationship focused, a company logo doesn’t do this while a name does. Click on the title to read some helpful tips.
Gifting corporate gifts to employees, clients and suppliers can be a tricky business, especially in today’s international world…writing this makes me think of HSBC’s marketing campaign telling us the importance of local knowledge. Do you remember it? In this blog post, rather than looking at specific gifts to avoid, I am going to take a more general view of the types of gifts to avoid.
In this blog post we look at the different times you should consider giving a gift to a client including to say thank you, as a welcoming present, to say good luck, to show sympathy, to say congratulations, to keep in touch and many other times.