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Is cake smashing the dumbest cake trend ever?

Cake Smashing Baby

First Birthdays · Cake Trends · 2019 Archive

Cake Smashing: Cute Milestone Or Cake Crime?

Archive note: This opinion piece was written in 2019, when cake-smash photoshoots were gaining visibility in our feed. The trend comments below describe that period. The linked Pastel Swirl Number Cake is still an active current product, but the argument is preserved as a 2019 rant rather than a statement about today's market.

People were buying cakes specifically to obliterate them for the gram. Because nothing says “happy first birthday” quite like wasting a perfectly good cake while a baby looks mildly confused under a cloud of buttercream.

A smash cake is a small cake made for a baby, usually on their first birthday, to prod, grab, smear and destroy during a photoshoot. It can make cute pictures. It can also be wasteful, sticky and a tiny bit absurd.

Cake Is For Eating

I understand why parents like the pictures. Babies are adorable. Cake is adorable. Messy babies with cake are undeniably funny. I simply object to sacrificing an entire cake when a slice can achieve exactly the same buttercream-on-cheeks result.

My 2019 compromise was: give the baby a slice, take the photographs, then let everybody else eat the birthday cake like civilisation intended.

A Better First-Birthday Cake

Our current Pastel Swirl Number Cake makes the age part of the design and is intended to be eaten, which already puts it ahead in my very biased ranking system. You can also browse our current number cakes and birthday cakes.

So, Was Cake Smashing The Dumbest Cake Trend Ever?

My answer in 2019 was: possibly. The photographs can be cute, but a beautifully made cake contains ingredients, time and skill. Watching the whole thing get flattened for content still feels like a tiny buttercream tragedy.

Love,
Reshmi xoxo

Continue from the guide

Cakes and collections chosen for this article

Stork baby shower cake with fondant stork, basket and buttercream cloudsTwo-tier stork baby shower cake with pastel blanket and cloud details

Stork Baby Shower Cake

From £250.00
Pop Princess Birthday CakePop Princess Birthday Cake London Surrey Berkshire

Pop Princess Birthday Cake

From £150.00
Luxury pastel hand-piped floral number cake, London & Surrey.Pastel Swirl Number Cake

Pastel Swirl Number Cake

From £200.00
Birthday Cakes by Anges de Sucre - London and Surrey

Birthday Cakes

Chocolate number cake topped with cookies, chocolate pieces and piped buttercream.

Number Cakes

Custom Bunny and Bees 1st Birthday Cake

First Birthday Cakes

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Comments

  1. LadyK

    I came across this post because I was trying to figure out when did this smash cake thing for a one year old begin and why?! This one is a fad that I just can’t get with, however if other parents really want to do this for their little one I’m in agreement with you that they should bake or get a jumbo cupcake. Less waste.

  2. Kate

    You are officially a karen. Let the kids enjoy their cake and stop judging parents. You sound like someone who has ocd and is a germaphobe and a snob. If you don’t like it, don’t look. Pull your finger out and let people enjoy life

  3. Val

    Quite hilarious on how someone is mad about what another parent chooses to do with THEIR child. My daughter just had her smash cake photos today , spent $30 on a beautiful cake , she had such an amazing time eating it and everything. Cleaned her up , and served the rest of the cake she didn’t touch. BEST money I’ve ever spent and I will always have the memories. It’s not about the money , it’s about the memories and watching my daughter enjoy herself.

  4. Chris Upton

    My daughter is paying $40-60(Cdn) for a smash cake at a photographer’s house, during a pandemic, just for cute pictures of her 1yr old.
    I told her that I too have pics of her when she was 1 yrs old ripping apart a homemade giant cookie. We were broke and couldn’t afford to shop so I baked the cookie mix I had in my cupboard that day, in 1994!
    The thought of spending money on a cake (or cookie) for a 1 y/o to simply get pictures and make a mess, is clearly in the best interest of the person receiving the payment. Dummy mummies everywhere, baby doesn’t care and won’t care in their 20s that you gave them sugar on their 1st birthday. It’s currently, all about you!
    Careful what you post on social media, as it will live on or haunt them forever!

  5. Dani

    I don’t care what people do with their kids, but I find photos for public display of kids with food (cake or otherwise) all over their faces to be repulsive. I hate when other millennial parents post this garbage on social media, and have unfollowed many people for posting these disgusting pictures, as well as pictures of their babies with snot all over and pictures of kids feces. It’s sick and disrespectful to your child who will someday be an adult, but mostly it’s narcissistic. When my kid turns one, they’ll get cake, but I’ll promptly clean their face when it’s dirty just like I always do. They don’t need some douchie smash-cake to have a sensory experience. Keep it to yourselves please.

  6. izzy

    I came to this article because I was browsing a handmade pottery website that sold custom “Smash” cake sets. It was $175 for the cake stand and cake. I had no idea what a smash cake was. I was appalled to find out that it is for babies! I can completely understand baking you own cake for smashing purposes but the idea of purchasing such lavish expensive cakes or cake stands for the sole purpose of smashing? ABSURD. Yes sensory play is great and I love kids but I find the commercialization of this event and reveal parties completely frivolous and what the youth would call appallingly extra. But if one has the money who cares I suppose.

  7. Danielle

    Sorry, but this post is just ridiculous… I’m baffled how someone can get so worked up about a birthday celebration for a one-year-old?
    A cake is meant to be eaten, and it’s used for celebration. Babies learn to eat by being messy, and discovering new foods and flavors is a joy I think all people can get behind. What on earth is so offensive to you as to let a baby explore new textures and flavors in a celebratory manner by getting them a small, personal cake for such a major milestone?
    It’s not only about the pictures (which, by the way, most people I know don’t bother with a professional photographer), it’s about the experience, and seeing your baby’s joy as everyone sings happy birthday and cheers them on.
    Smash cakes are harmless fun. I don’t agree with parents forcing the ‘smash’, but most parents just want their babies to have a delightful and delicious party. If you don’t want to have that kind of celebration for your kid, that’s fine, but stop judging other people for getting some joy out of it.
    Lighten up!

  8. Mari

    Like some other commenters shared, it is about the play, the sensorial fun of the creamy frosting, and getting all messy. That is what being a baby is about! If you are worried about the cake, that’s pretty sad! Valuing food over an unforgettable experience for the entire family and a fun activity for a miraculous little human who is growing, learning and magically becoming an independent person, who just survived his or her first 12 months of life! That is a more than enough reason to “sacrifice” a combination of flour, sugar, and some hours of work. That little life deserves that and much more, if you ask me! May the tradition continue and may many cameras/phones around the world continue immortalizing these adorable moments forever! My baby turns one in a few weeks, you better believe it that she will be smashing a cake and having all the fun of sensory play with that yummy and sweet creation💗🙌🏽

  9. Jana Price

    Such a nasty tradition! ( if you want to call that Made up thing a tradition!) Very gross and the so are the First birthday pictures!
    What The Hell is cute about your baby getting filthy ??

  10. Tara

    you all are NO FUN! Its just cake. It’s often free when you buy a sheet cake, so no one is spending $40 to let a baby mush a cake. The concept of manners isn’t destroyed by 15 minutes of messiness. I am adamant about keeping images of my son off the internet… so I no social media validation aspect for me..

    When he turns one, he’s going to mush up a cake and I’m going to take pictures for his baby album. Messy babies are very cute.
    Get over yourselves.

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