Luxury Alice in Wonderland Mad Hatter red velvet cake with teapot, London & Surrey.
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Alice in Wonderland Cake

£200.00 - £2,047.00

A Mad Hatter tea party cake of red velvet sponge and Swiss meringue buttercream. The sponge is soft, cocoa-led and lightly tangy, giving depth beneath the smooth, creamy buttercream. Finished with a golden Eat Me teapot, whimsical mushrooms, roses and Queen of Hearts playing cards, it brings Alice in Wonderland theatre to a polished red velvet celebration cake.

Made to order · Hand-delivered · London & Surrey

I first designed this cake for a Selfridges display celebrating 150 years of Alice in Wonderland, and it has stayed with us ever since. I wanted it to feel curious, theatrical and a little impossible, like Wonderland itself, but still charming rather than chaotic. The loveliest part is that some customers return to it year after year, which makes the whole mad little idea feel rather special.

Red Velvet Sponge: Wheat flour (gluten), eggs, milk, buttermilk (milk), sugar, baking powder, vanilla extract, cocoa powder, colouring Red [Vegetable Glycerine E422, Mono Propylene Glycol E1520, Water, Ponceau 4R E124, Allura Red E129].

Buttercream: Sugar, egg white, butter (milk), vanilla extract, salt, colouring Blue (glycerol E422, propylene glycol E1520), colouring Red [Vegetable Glycerine E422, Mono Propylene Glycol E1520, Water, Ponceau 4R E124, Allura Red E129].

Chocolate Drip: Dark chocolate (milk, soya), butter (milk).

Decorations

Gold Lustre Chocolate Teapot: White chocolate (milk, soya), dark chocolate (milk, soya), gold lustre (Butane E943a; isobutane E943b; propane E944; ethyl alcohol; potassium aluminium silicate E555; flavour; titanium dioxide E171; iron oxide E172).

Fondant Toadstools: Fondant [Sugar, Glucose Syrup, Palm Oil, Water, Humectant (Glycerine), Emulsifier (Mono- and Di-Glycerides of Fatty Acids), Stabiliser (Xanthan Gum, Cellulose), Preservative (Potassium Sorbate), Flavouring], colouring Red [Vegetable Glycerine E422, Mono Propylene Glycol E1520, Water, Ponceau 4R E124, Allura Red E129], White chocolate (milk, soya).

Fondant Cards: Fondant [Sugar, Glucose Syrup, Palm Oil, Water, Humectant (Glycerine), Emulsifier (Mono- and Di-Glycerides of Fatty Acids), Stabiliser (Xanthan Gum, Cellulose), Preservative (Potassium Sorbate), Flavouring], colouring Red [Vegetable Glycerine E422, Mono Propylene Glycol E1520, Water, Ponceau 4R E124, Allura Red E129].

Buttercream Flowers: Sugar, egg white, butter (milk), vanilla extract, salt, colouring Blue (glycerol E422, propylene glycol E1520), colouring Red [Vegetable Glycerine E422, Mono Propylene Glycol E1520, Water, Ponceau 4R E124, Allura Red E129].

Salted Caramel Teacups: White chocolate (milk, soya), cream (milk), sugar, salt, dark chocolate (milk, soya).

Macarons: Almonds (nuts), egg white, sugar, cream (milk), white chocolate (milk, soya), pistachio (nuts)/strawberry puree/raspberry puree/tonka bean/vanilla/lemon juice, butter (milk), colouring Blue (glycerol E422, propylene glycol E1520, silicon dioxide E551, water, colours E133 & E122), colouring Green (Glycerol, Propylene, Glycol, E551, Food Colour: E104, E133), colouring Yellow (glycerol E422, propylene glycol E551, colours E104 & E110), colouring Pink (Glycerol, Propylene, Glycol, E551, Food Colour: E104, E155, E129).

Although not necessarily present in this particular product, the colours used across our range of products may include the colours E102*, E104, E110, E122 & E129 - which may have an adverse effect on activity and attention in some children. All products are produced on premises handling eggs, gluten, nuts, peanuts, milk, sesame and soya hence may contain traces. Please note cakes may contain cocktail sticks and dowelling for support. Each cake is hand-made individually and carefully and while will look similar to the images, may not be identical.

Allergens: 🌾 Wheat (gluten), 🥚 Eggs, 🥛 Milk (dairy), 🌱 Soya, 🥜 Nuts and Peanuts. All our cakes are handmade in a kitchen that handles these allergens every day.

For this reason, we cannot in good faith label any cake as truly “free-from” or vegan — achieving that level of separation would require entirely separate premises. If you have a severe allergy, we recommend speaking to us before ordering so we can advise you personally.

London & Surrey

Delivery & Service

Every cake is baked to order in our London kitchen, then hand-delivered by our own team. Complimentary delivery is included across London & Surrey, with live tracking and careful temperature-controlled handling from bakery to doorstep.

Delivery days
Tuesday, Thursday, Friday & Saturday · 8am–5pm
Tracking
Precise time window sent on the morning of delivery
Concierge support
Contact our concierge on WhatsApp for next-day or urgent availability

Cake Care

Serving & Storage

Your cake is baked fresh for your chosen date and keeps beautifully for up to five days from delivery. Store it carefully, serve it at room temperature, and the sponge and buttercream will be at their best.

Shelf life
Best enjoyed within five days of delivery.
Storage
Keep boxed in a cool room, or refrigerate if not serving the same day.
Serving
Bring to room temperature for around three hours before serving.

FAQs

We deliver across London and Surrey using our own in-house drivers, so your cake is handled carefully from our kitchen to your door.

Deliveries run between 8am and 5pm. On the morning of delivery, you’ll receive a more precise time window with tracking where available.

Yes. Delivery is included across London and Surrey, with no third-party courier handling.

Your cake is baked fresh for your chosen date and keeps beautifully for up to five days from delivery when stored correctly.

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A Mad Hatter tea party cake of red velvet sponge and Swiss meringue buttercream. The sponge is soft, cocoa-led and lightly tangy, giving depth beneath the smooth, creamy buttercream. Finished with a golden Eat Me teapot, whimsical mushrooms, roses and Queen of Hearts playing cards, it brings Alice in Wonderland theatre to a polished red velvet celebration cake.

From the Chef

I first designed this cake for a Selfridges display celebrating 150 years of Alice in Wonderland, and it has stayed with us ever since. I wanted it to feel curious, theatrical and a little impossible, like Wonderland itself, but still charming rather than chaotic. The loveliest part is that some customers return to it year after year, which makes the whole mad little idea feel rather special.

Ingredients

Red Velvet Sponge: Wheat flour (gluten), eggs, milk, buttermilk (milk), sugar, baking powder, vanilla extract, cocoa powder, colouring Red [Vegetable Glycerine E422, Mono Propylene Glycol E1520, Water, Ponceau 4R E124, Allura Red E129].

Buttercream: Sugar, egg white, butter (milk), vanilla extract, salt, colouring Blue (glycerol E422, propylene glycol E1520), colouring Red [Vegetable Glycerine E422, Mono Propylene Glycol E1520, Water, Ponceau 4R E124, Allura Red E129].

Chocolate Drip: Dark chocolate (milk, soya), butter (milk).

Decorations

Gold Lustre Chocolate Teapot: White chocolate (milk, soya), dark chocolate (milk, soya), gold lustre (Butane E943a; isobutane E943b; propane E944; ethyl alcohol; potassium aluminium silicate E555; flavour; titanium dioxide E171; iron oxide E172).

Fondant Toadstools: Fondant [Sugar, Glucose Syrup, Palm Oil, Water, Humectant (Glycerine), Emulsifier (Mono- and Di-Glycerides of Fatty Acids), Stabiliser (Xanthan Gum, Cellulose), Preservative (Potassium Sorbate), Flavouring], colouring Red [Vegetable Glycerine E422, Mono Propylene Glycol E1520, Water, Ponceau 4R E124, Allura Red E129], White chocolate (milk, soya).

Fondant Cards: Fondant [Sugar, Glucose Syrup, Palm Oil, Water, Humectant (Glycerine), Emulsifier (Mono- and Di-Glycerides of Fatty Acids), Stabiliser (Xanthan Gum, Cellulose), Preservative (Potassium Sorbate), Flavouring], colouring Red [Vegetable Glycerine E422, Mono Propylene Glycol E1520, Water, Ponceau 4R E124, Allura Red E129].

Buttercream Flowers: Sugar, egg white, butter (milk), vanilla extract, salt, colouring Blue (glycerol E422, propylene glycol E1520), colouring Red [Vegetable Glycerine E422, Mono Propylene Glycol E1520, Water, Ponceau 4R E124, Allura Red E129].

Salted Caramel Teacups: White chocolate (milk, soya), cream (milk), sugar, salt, dark chocolate (milk, soya).

Macarons: Almonds (nuts), egg white, sugar, cream (milk), white chocolate (milk, soya), pistachio (nuts)/strawberry puree/raspberry puree/tonka bean/vanilla/lemon juice, butter (milk), colouring Blue (glycerol E422, propylene glycol E1520, silicon dioxide E551, water, colours E133 & E122), colouring Green (Glycerol, Propylene, Glycol, E551, Food Colour: E104, E133), colouring Yellow (glycerol E422, propylene glycol E551, colours E104 & E110), colouring Pink (Glycerol, Propylene, Glycol, E551, Food Colour: E104, E155, E129).

Although not necessarily present in this particular product, the colours used across our range of products may include the colours E102*, E104, E110, E122 & E129 - which may have an adverse effect on activity and attention in some children. All products are produced on premises handling eggs, gluten, nuts, peanuts, milk, sesame and soya hence may contain traces. Please note cakes may contain cocktail sticks and dowelling for support. Each cake is hand-made individually and carefully and while will look similar to the images, may not be identical.

Dietary & Allergen

Allergens: 🌾 Wheat (gluten), 🥚 Eggs, 🥛 Milk (dairy), 🌱 Soya, 🥜 Nuts and Peanuts. All our cakes are handmade in a kitchen that handles these allergens every day.

For this reason, we cannot in good faith label any cake as truly “free-from” or vegan — achieving that level of separation would require entirely separate premises. If you have a severe allergy, we recommend speaking to us before ordering so we can advise you personally.