Available in Selfridges, London | UK  

Our Cakes as featured in

Victoria Sponge Cake

The Queen of cakes, ie the Victoria sponge cake, has NEVER looked SO GOOD.

Free London Delivery

We took the humble classic Victoria sandwich layer cake and jazzed it up to the nines. This isn't your classic bake sale jam sandwich cake, nu-uh! It's louder, brasher, and WAY more fun than the fuddy duddy ol' classic.

Three delicious layers of vanilla sponge with strawberry jam and vanilla Swiss meringue buttercream in between each layer and frosted in buttercream, a cheeky jam drip drizzle, and decorated with jam drip cupcakes, Jammie Dodger biscuits, pink wafers and buttercream swirls.

This cake is perfect to celebrate ANY occasion, whether it's a birthday or any other special shindig, with the ultimate crowd pleaser. Pick the ideal size and personalise this cake with a 20-character message written in chocolate, add to cart and go!


Have a question? Call us on0208 068 0413.

Sponge:Flour (wheat,gluten), sugar,egg,milk, buttermilk (milk), yoghurt (milk), sunflower oil, baking powder, vanilla extract, salt,    

Buttercream: Sugar,egg white, butter (milk), vanilla extract, salt.  

Strawberry Jam: Glucose-Fructose Syrup, Strawberry, Sugar, Strawberry Purée, Citric Acid, Gelling Agent (Pectin), Acidity Regulator (Sodium Citrate).


Jammie Dodgers: WheatFlour (with added Calcium Carbonate, Iron, Niacin, Thiamin), Raspberry Flavoured Apple Jam (27%) (Glucose-Fructose Syrup, Apples (39%) (Apple, Preservative (SodiumMetabisulphite)), Sugar, Humectant (Glycerol), Acid (Citric Acid), Acidity Regulator (Sodium Citrates), Flavourings, Colours (Anthocyanins, Annatto), Gelling Agent (Pectin)), Palm Oil, Sugar, Whey or Whey Derivatives (Milk), Partially Inverted Sugar Syrup, Raising Agents (Ammonium Bicarbonate, Sodium Bicarbonate), Salt, Flavourings  

Pink Wafers: Wheat Flour, Palm Oil, Sugar, Wheat Starch, Whey Powder (Milk), Potato Starch, Skimmed Milk Powder, Emulsifier: SoyaLecithins, Vegetable Concentrate (Red Beetroot), Rapeseed Oil, Natural Vanilla Flavouring, Red Radish Powder, Salt, Raising Agent: Sodium Carbonates

*The colours used across the entire icing colouring range may include the colours E102, E104, E110, E122 & E129 - which may have an adverse effect on activity and attention in some children. 

All products are produced on premises handling eggs, gluten, nuts, peanuts, milk, sesame and soya hence may contain traces. Please note cakes may contain cocktail sticks and dowelling for support.

Our cakes are freshly baked to order.

Currently there is complimentary hand-delivery to most London postcodes!

We delivery between Tuesday and Saturday each week (no Sunday or Monday).

Delivery outside of Central London is based on distance from our bakery. To view the cost add the item to your basket and add your delivery details.

We need 2 days notice to prepare your cake – e.g to get a cake on Friday you will need to order by midnight on Wednesday.  

Cakes are delivered fresh from our bakery during normal working hours. Timed deliveries can be arranged at cost by emailing us. We do aim to delivery your cake as early as possible. 

If you cannot accept delivery please make alternative arrangements, e.g. leave with neighbour. 

While all our cakes are baked with wheat flour and include gluten, we are able to bake gluten-free Vanilla sponge and add toppings which are free from gluten-including ingredients such as macaroons, popcorn, fudge, upon request. All our cakes contain egg, dairy and traces of soya, and are baked in premises where we handle nuts, gluten, peanuts and food colourings.