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Blackmailed by a Blogger

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What to do with Bad Reviews and Blogger Blackmail?

No such thing as bad publicity, right? Just when I thought the "private gay club" rumour was the most bizarre thing I've heard about us till date I come across "Blogger Blackmail", and it's so much more bizarre!

A while ago a not-very-well-known blogger emailed us a few times asking for free macaron and marshmallow samples in return for posting a positive review similar to others on her site. Now I am a little ashamed to admit this, I caved - NOT because my motivations were to "buy" positive reviews by chucking free stuff at anyone and their nan with a blog, but far worse...I did it for Google, ie: the backlink, which would help improve our SEO rankings.

Dilbert Search Rankings Ritual Sacrifice

However, despite my motivations behind caving I am always up for bloggers getting to know our brand so I agreed for wrapyourlipsaroundthis.com to pop into the shop during our super fun floral crown pop-up with Crown & Glory, to photograph and have a few treats. We prepared a cute little treat bag including a s'more, a marshmallow and a macaron for her. She did come with a friend and introduced herself to our shop team who were just about to grab her little stash and offer her some drinks when she asks for 3 large boxes of Muffles, Marshmallows and Macarons, plus two drinks. That's almost £100 worth of stuff!

Birthday Cakes London

My face when asked to give away A LOT of hard work for free

As it's a lot more than we would deem appropriate to give out for free for review (especially considering how insignificant this particular blog is), our staff then informed her of prices. The blogger seemed shocked that she wasn't getting all of that stuff for free, a real cringe OMG-don't-you-know-who-I-am moment, and told our staff that that was not the context of the email and regardless of whether she bought anything or not she would be reviewing the shop, further insinuating that if we didn't hand over all that stuff she'd be giving us bad reviews. #BloggerBlackmail is real people. Despite her threats our team was friendly and professional the whole time which is commendable as if I had been there I don't think I'd find the composure! She left empty-handed, only to come back half an hour later to buy 1 macaron and 1 marshmallow and once I was told of this I sensed the attack that was coming. Now that she had paid for it, her "negative" review must be "legit". #ModernDayBloggerBandit

Wedding cake london
Not sure what's more WOW - the macaron wedding cake or the blackmailing blogger?!

 

She held up her threats to review negatively by going on a social media rant and posting unflattering chewed up photos of our products and claiming the macarons were inferior and hollow, the marshmallows were not fresh, our staff's service was bad and that our macaron chiller unit was empty and sad looking.

Blackmailing blogger

I of course disagree with all of her nonsense EXCEPT for the last point - indeed, our macaron chiller unit is empty and sad looking...because we had a ridiculously awesome and busy weekend during the Crown & Glory pop-up where we sold-out of almost everything, quicker than we could bake and replace! In fact, the whole shop is empty-looking and we're going to have to work even harder to re-stock and fulfill all our orders this week!

Pop up shop london

The ridiculousness of this all is that I wish I had the gall to go to restaurants and cafes demanding free stuff otherwise I'll be reviewing them badly. Somehow I think if I pulled that stunt at the Ritz I'd probably be arrested for blackmail, extortion, and/or libel. Bl00dy 'ell, forget Ritz, even Maccie D's would have me thrown out! 

Blackmailing trolling blogger aside, if you are also a blogger reading this please don't feel like you can't approach us! We still believe in the value bloggers have for businesses, especially small independent businesses like ours. In fact, I have some awesome working relationships (and in some cases, now friendships!) with prolific bloggers such as Rock My Wedding. Whether the blogger blogs as a job or as a hobby, almost every single blogger I have had any experience with has been nice, lovely, and more importantly - integrous. We give them stuff; they may or may not write about it; if they like they link; if they don't we blink...and both parties move on. We all know free stuff tastes the best - it's FREE! So while some may think that these glowing reviews are in a way "paid for" by providing something free, most bloggers have the integrity to NOT post if they really thought something was not to their taste. You know what they say, "If you have nothing nice to say, say nothing at all".

Birthday Cakes London

Perhaps wrapyourlipsaroundthis wants to make an example of us by showing other businesses how bad her reviews can be if they don't cave to her demands, perhaps her ego is a bit bruised, perhaps she's just eating and drinking her way through life for free. I wish her luck with her blackmail-blog-that-almost-sounds-like-a-porn-site and will be taking our followers' advice of having a great evening ahead of me going through our countless good reviews to flush out the negativity! Thank you so much to our lovely and loyal customers - you guys are awesome and the whole reason why we keep doing what we're doing! We love your genuine and legitimate feedback!

Lots of blog-love,

Reshmi xoxo

If your are looking for some awesome Birthday Cakes, check out the collection here. 

 

31 Responses

Raisah

Raisah

August 17, 2015

Oh and I’m positive you won’t approve my comment but as long as you read it – thats really all that matter :)

Raisah

Raisah

August 17, 2015

What a thoroughly nasty post you’ve written. To personally attack someone like this really is shocking, and is not ‘holding your head high’ at all – it’s trawling through the mud. The amount of publicity you get from inviting bloggers to spend their time and money coming down to you, taking fantastic pictures of your produce and then spending as many hours writing about it – well, if you hired an actual publicity company for the same they’d charge you through the nose, as you very well know. The blogger in question has since removed the things she wrote in anger – I suggest you do the same if you want to maintain any class. I certainly won’t be visiting your bakery, and will encourage others to avoid your establishment also – after reading this poison, it won’t take much.

Deimante

Deimante

August 17, 2015

Wow I really can’t believe that blogger blackmail is a thing!! How cheeky of her, people like her give us bloggers a bad name! Thanks for writing this article.
Deimante www.sunnydei.com

Amanda Bootes

Amanda Bootes

August 17, 2015

I honestly can’t believe this. As a blogger myself I know how hard we work on building reputable relationships with brands in order to benefit both sides. It’s definitely a complete attack and back moral on everything we have all worked hard to achieve. The status of a blogger has worked hard to be deemed as important in the social world as it is. And what this girl did was ridiculous. Naming and shaming of her is definitely the best thing you could have done. Good on you. You can definitely weed out the ones who do it for the stuff and publicity rather than the love and passion of it.

Amanda || amandabootes.co.uk

Catherine

Catherine

August 17, 2015

I’m sorry this happened to you :( On the plus side, it means I found your shop via Twitter. On the down side, I now want to eat ALL OF IT.

WhatLauraLoves

WhatLauraLoves

August 17, 2015

I am absolutely disgusted at that bloggers behaviour, gives us bloggers a bad name so I’m really happy to see that despite your bad experience with this blogger, you don’t think badly about all of us. You can see from your site that you’re an awesome brand. Keep rockin! xxx

Rhi

Rhi

August 17, 2015

200 Instagram followers and she acts like that? No one should ever have that attitude, but when someone has 10s of thousands, you can kind of understand where the ego comes from.

I’m lucky enough to be invited to restaurants quite a lot on the little island I live on. I know they’re hoping for a review but I never ever assume anything is free. In fact, I try and clarify as much as possible in the initial contact, but I always go with a full purse and willing to pay.

If something is provided free and does not meet expectations, I’ll get in touch with my contact, give them my constructive feedback and usually, refrain from posting.

If I eat somewhere and, free or not, the whole situation is abysmal (think, verbal abuse, rotten food… that kinda bad) I probably would let people know, but not before getting in touch with the establishment, telling them what happened and waiting for their feedback. Maybe a disgruntled employee committed sabotage on their last day for example, you never know. Just have some professional courtesy. Post a bad review if you feel it’s the right thing to do, but don’t ever believe you’re entitled to anything and treat people with respect. Simple.

www.movingonupaway.com

Saskia

Saskia

August 17, 2015

Wow. That is pretty outrageous behaviour. I mean, I’m all for honest reviews, but with some sensitivity and not disrespecting the hard work put in by a brand or company.

Keep working with bloggers, we’re not all that bad!

Saskia / girlinbrogues.com

Sonia Constant

Sonia Constant

August 17, 2015

I cannot believe the audacity of some people. I am so sorry that you had to go through that experience, it makes me feel quite sick if I am honest.
It’s amazing that you are so positive about it all though and you are not letting it put a dampner on anything.

Your work looks amazing, you have some great followers and customers, lots of good feedback too which speaks volumes. One tiny, angry, little woman isn’t going to touch that!!

Sonia from @mummyconstant

Ninjacat

Ninjacat

August 17, 2015

Utterly terrible behaviour from a blogger ! I shake my head at the low levels people go to .
I would love to BUY your macaroons when I near your shop one day x

Ron McQuade

Ron McQuade

August 17, 2015

The last paragraph gave me a giggle, it really does sound like a porn site.

As a small blogger (in follower size, not stature) it confuses me to no end when I see other small bloggers showing off hoards of ‘gifted’ or ‘c/o’ items. I like free things as much as the next person but I wasn’t brought up to beg or blackmail.

Alexandra @imeverymum

Alexandra @imeverymum

August 17, 2015

I for one am grateful that this awful person did this to you as I think you will get a lot of positive traffic from this. I love this post. It’s like you’ve reviewed the reviewer. I didn’t realise there were amazing cakes like this out there. They look astounding. I will now be going and trawling through your website so take heart, this will definitely do you more good than bad. On behalf of all bloggers, we apologise and please note she is definitely in the minority xxx

Munchies & Munchkins

Munchies & Munchkins

August 17, 2015

So sorry to hear of this happening to you. It’s almost embarrassing to call myself a blogger when I read things like this. Glad you aren’t put off working with bloggers. From what I’ve seen, your products look awesome and well done on pretty much selling out.

Helen @ Witty Hoots

Helen @ Witty Hoots

August 17, 2015

Brilliant blog post – so sorry you have had such a negative experience with one blogger. However I am pleased to see that you will continue to work with others who do have some integrity. As someone who blogs and writes both sponsored and personal reviews I am shocked that someone would actually behave like this. On a positive note your cakes do look delicious!

Sophie

Sophie

August 17, 2015

It’s amazing to see that despite one blogger’s awful behaviour, you’ve held your head up high and stayed positive. It’s really important we share these experiences and you’ve done it in such a commendable manner, I can’t honestly say I could do the same thing considering the circumstances.

It’s clear who is in the wrong here (and who probably feels quite silly now about her behaviour.) I’m really pleased to see this one awful incident hasn’t tainted your opinion of bloggers and the blogging community.

It’s obvious your business is a success and will continue to be so, especially with such an awesome team behind you.

Wishing you all the best

Sophie

Sophie

August 17, 2015

It’s amazing to see that despite one blogger’s awful behaviour, you’ve held your head up high and stayed positive. It’s really important we share these experiences and you’ve done it in such a commendable manner, I can’t honestly say I could do the same thing considering the circumstances.

It’s clear who is in the wrong here (and who probably feels quite silly now about her behaviour.) I’m really pleased to see this one awful incident hasn’t tainted your opinion of bloggers and the blogging community.

It’s obvious your business is a success and will continue to be so, especially with such an awesome team behind you.

Wishing you all the best

My Two Mums

My Two Mums

August 17, 2015

It makes me so sad when a small minority of bloggers use their platforms to abuse and use businesses such as yourself. As bloggers we like to maintain integrity at all times and always see collaborations as a two way street. I am glad this one blogger hasn’t put you off working with other fab bloggers.

If we find ourselves down your way one day, we’ll pop in to BUY some treats am sure our little man would love them :)

Helen Thurston

Helen Thurston

August 17, 2015

What a cheeky freeloading b*tch! Daresay this incident will do her more harm than you – no one with any integrity will want her to write about their business if this is the way she plays it – blog followers aren’t stupid either – ‘I was invited’ = good review – her blog isn’t even that well written in the first place. I’d be inclined to post up her begging emails to you as well – just to put the story 100% straight. Then ignore her and move on – too many satisfied and happy customers to look after ;)

Paris

Paris

August 17, 2015

Fulfills the “bloggers only want free stuff” stereotype in the worst way. Absolutely terrible behaviour for her to have acted like this and really ungrateful regarding your hard work! Hope your business is all okay after this and I shall be retweeting you to get the message out there that Blogger Blackmail is real!

Paris x
http://lifeinflorals.blogspot.co.uk/

Sophie

Sophie

August 17, 2015

I work in PR and can attest to the fact that the worst-behaved, rudest and most self entitled people are ALWAYS the least influential and ‘unimportant’. Those who truly make a difference take that responsibility seriously and act with grace, gratitude and are incredibly polite. I hope this makes you feel slightly better. Onewards and upwards. I can’t wait to order my baby boy’s first birthday cake from you, and no unknown blogger’s vile attacks will change that xx

Rosy Ferry

Rosy Ferry

August 17, 2015

Wow this is horrific, I am a blogger and it seriously maddens me when fellow ‘bloggers’ try to become ‘blaggers’ and demand free stuff like that, occasional freebies are nice and perks of the job but certainly not an entitlement, so sorry you had the misfortune to encounter this individual.

Rosy

Cara

Cara

August 17, 2015

That’s terrible! I wouldn’t even dream of asking for free stuff to review. Part of review is “was it worth my money” as far as I see it.. & the ability to be honest. I agree that of its free be nice or stay quiet, and don’t be a cow because you had to pay!! (I get this from both sides. As a blogger and someone who works at a “blogger favourite” store)

On a unrelated note, I’ll be totally honest this is the first I’ve seen of what looks like your amazing edibles. I’m going to have to come get some next time I’m in London!

che

che

August 17, 2015

wow! can’t believe this!! I had some of your macaroons and marshmallows delivered to me by a friend for my 30th birthday and they were delish! x

Lauren | Belle du Brighton

Lauren | Belle du Brighton

August 17, 2015

I’m ashamed to be a blogger when they act like this! Well done for sharing the reality of the situation! I’ll be sharing this post on Facebook and Twitter :)

Kavey

Kavey

August 17, 2015

Utterly appalling behaviour and gives all of us a bad name. Most of us are committed to honest content, integrity in our relationships with brands, PRs and fellow bloggers, and find this kind of behaviour outrageous. It’s not the first I’ve heard but it is pretty appalling!

aimee @ twiggstudios.com

aimee @ twiggstudios.com

August 17, 2015

How awful. I’m sorry this happened to you. I’m glad it hasn’t put you off working with other bloggers. Xxx

Sammie Hodges

Sammie Hodges

August 17, 2015

Oh my gosh, this totally makes me cringe! Some people really amaze me! The fact that you sold out that weekend and couldn’t bake as quick as you were selling shows how good you are, so just keep reminding yourself of that!

Lucy B

Lucy B

August 17, 2015

What a horrid person… Blogging is supposed to be a fair and honest review, based on the quality of a product… Not the opportunity for a free loader to try and blag stuff! Well done you for standing up to her!!

Everything looks delicious, so we will be stopping by soon!!!

Fiona @ Free Range Chick

Fiona @ Free Range Chick

August 17, 2015

Hi guys, I just saw this post circulating my Facebook timeline, and just wanted to say how well written it was. Work is work is work – when done well and with effort and love, it shouldn’t be given for free. It sounds like you provided a beautiful spread for this event, and the reaction was not deserved at all. Well done for addressing it, and I’m just sorry that you went through this.

Everything looks yummy, by the way! Good luck to you all x

Julie

Julie

August 17, 2015

This is shocking behaviour. Well done for naming and shaming! Everything she said is completely untrue! x

Steffany

Steffany

August 16, 2015

Omg I’m so sorry you’ve gone through this. I keep hearing of this happening more and more and it’s just so sad.

I for one can say that the marshmallows you brought to Blogcademy were THE BEST I’ve ever tasted.
Steff xxx

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