If you're in the area, it's worth popping in just to have a wander, wonder and a natter. Once we've made little scenes and sketches for each flavour, I get into an experimental frenzy and whip up new recipes, mixing and matching colours, and go through heart-break each time there's a flop (which there are a fair few of) and have a new victory dance each time there's a hit. We've done a signature session and a cocktail session thus far and have a few more coming up for some exciting projects.
Pistachio and Vanilla macaroons from the signature collection on a macaroon tower
Mojito macaroons from the Cocktail collection
Now onto the design. Polly's created a gorgeous new logo, Anges de Sucre macaroons' own wallpaper and stationery and a fresh and chic website. I thought I knew what I wanted - I love Penny Farthings, birdcages, cherubs, polka dots, floral anything, stag-heads and of course, duck egg blue. I just didn't know how difficult it would be to put it all together. Polly grabbed all of that and created something that I want to wrap around everything! How pretty would this be on tea-towels, aprons, cushions, shower curtains, skirts, bags? Diapers even! But for now, we're limiting it to the out-of-this-world packaging that's being mocked-up.
Rather than plastering the wallpaper all over the website, Polly's used elements of it in a creative, careful and clever way. That's how I would sum her up. So if you're looking for a graphic designer who is all of the above, Polly's your gal. Oh, and she's dead cool.
So what's next? A Camden Lock Market stall on Thursday night, packaging, setting up the online macaroon retail shop, more new flavours and awesome photography with Jean, styled bridal shoots with some seriously talented people in the wedding industry, the Designer Wedding Show, and Taste for Christmas. Before I forget - a competition too to win a goody bag of the best selling macaroons! So check back in a bit will you?
ps- Meet the smiliest lab I met in Bishop's Park. Awww.