Available in Selfridges, London | UK  

Cakes to order

Bold, Beautiful and Totally Bonkers Cakes

Taking inspiration from Alice in Wonderland we have all gone MAD as a hatter with our cakes! We work super hard on creating magical designs that are sure to grab the attention in any room (after you of course). Order your birthday cake online and we'll deliver your freshly baked cake pronto! We need at least 2 days notice.


We’ve been featured in hundreds of blogs and news publications over the years. From Vogue to the Daily Mail, our cake making skills have been celebrated, hailing our creations as the BEST cakes in London. Yep, our cakes get around! (They get around even quicker now with our London Cake Delivery service).

We have cakes here to match any occasion from birthdays all the way to weddings. Check out our kiddies section too. How? Well, we customise our cakes to your own individual requirements. Tell us at what you need andvoila! You’ll have it. Take a look at our personalised and bespoke cake pages to get started on creating something extraordinary. Or, you can browse our glorious collection here and add a personalised chocolate message to truly make it your own.

Our cakes are different – in the best way

All our cakes are made with the highest quality ingredients and the best recipes. We have the softest sponge made with natural ingredients. We make the silkiest Swiss Meringue buttercream made with REAL butter. And we use the smoothest Belgian chocolate drip. All of our cakes are available in lots of different flavours. Not forgetting the most important bit… the CRAZIEST toppings and expert decorating skills! We won’t hold back on lavishing your cake with of gourmet treats like French macaroons, cookies, and sticky toffee popcorn. Go even further with Rolos, Maltesers, nuts, meringues, fudge, AND our popular baked buttermilk doughnuts. Phew, that was a lot of toppings! ALL our cakes are hand-made and will never be exact replicas as pictured but will look similar.

We only turn on the oven once we’ve received your order. You can rest assured you will only be presented with the freshest cake in the whole of London’s cake history. We have plenty of sizes available from 6" - perfect as birthday cakes or smaller celebrations - to multi-tiered beauties for bigger celebrations such as weddings, milestone birthdays and extravagant parties!

Need help?

Choosing the best celebration cake can be difficult, especially when there are so many different options. We’re here to help you every step of the way, right down to the sponge. Feel free to contact us to have a chat. Our caking cherubs have lots of experience and ideas to make your cake journey easier.  Whether it be for a first birthday to an 80th or a wedding, we’re a creative bunch that absolutely love a challenge!

If you’re after a suggestion - the Doughnut CookieJammie Dodger or Alice in Wonderland cake are among our team's favourites. But to be honest we could write down the whole collection here!

Get your cake

We offer an easy London Cake Delivery service to ensure your cake arrives safe, sound and party-ready. Delivery is free throughout London or charged based on the distance from our kitchen. If you’re in a cake panic, relax! Our sugar angels are so zippy our cakes are delivered fresh from the oven to satisfy your most critical cake needs! Get a personalised or bespoke cake by getting in touch with us with your requirements. Customisations are charged based on their complexity and extra time required. And don't forget, be sure to give us at least 2 days notice to get your cake baked and delivered to you.

Call us or email our London cake wizards to see if we can help.

CAKE GOSSIP